Your buyers ask AI which supplier to use. Be the answer.
Run your own RFQ prompts through ChatGPT and you will usually get two or three competitors, cited from a distributor listing or a trade directory. Rarely your own spec pages.
We fix that, and the Google side of it too.
Which aluminum curtain wall fabricator should we spec for our next commercial project in Ontario?
The listing that gets cited holds less than your own site does. A company name, a city, a short list of product categories, a phone number.
All of it sits in plain HTML on a page a model can fetch, so all of it can be quoted and cited. The deeper detail on your side has to clear that same bar before it can compete.
This is the pattern, not a screenshot. One prompt against your own category will tell you whether it holds for you.
Your finish schedules are in a gated PDF. Your dealer list appears only after a postal code. An AI answer can cite neither.
A model quotes text it can fetch and attribute to a page. Content behind a form, generated only after a submission, or set as an image cannot be quoted, however good the engineering behind it.
Google still has to rank the spec page when a buyer goes looking for it, and that job has not gotten smaller.
Being the supplier an AI recommends runs off different inputs. A page can be doing the first well and contributing nothing to the second, which is why we measure both before proposing any work.
What nobody can promise you is a position in an answer. AI answers shift between sessions and the platforms change how they pick sources without announcing it.
What we can do is put your current standing in writing and run the same prompts again later so you can see what moved.
Two recent jobs, and the numbers behind them.
Both are industrial clients.
Rankings recovered after a negative SEO attack
A manufacturer was hit by a negative SEO attack: roughly 400,000 spam backlinks aimed at tanking its rankings.
We diagnosed the attack, identified the toxic sources, and disavowed them, then monitored recovery.
Rankings came back. Monitoring stayed on afterwards, so a second attack gets caught while it is still small.
Off-page program for an aluminum manufacturer
An aluminum exporter needed authority in the trade sources that buyers and AI tools check in every market it sells into.
We run a monthly authority and citation building program in the sources that matter for the category.
The program runs monthly. Citations keep building in the trade press and directories AI pulls its answers from.
How the work is scoped
Built for industrial and B2B buyers, not general marketing.
Our work is specific to how procurement and contractor buyers research suppliers, not how consumers shop online.
Manufacturers
CNC machining, metal fabrication, industrial components, contract manufacturing.
Building Product Brands
Fenestration, cladding, roofing, structural systems, aluminum and steel products.
Fabricators
Sheet metal, structural steel, custom aluminum, precision fabrication shops.
Contractors
Specialty trades, installation contractors, and industrial service companies.
Two systems now decide whether a buyer finds you.
Most suppliers measure one and miss the other. The gap between them is where buyers get lost.
Ranked results for product and spec queries
Buyers search for product specs, material grades, and supplier comparisons. Google ranks pages based on technical authority and site structure.
- Technical SEO and site architecture
- Content that ranks for spec and RFQ queries
- Schema markup so Google reads your products correctly
- Page speed and Core Web Vitals
The supplier AI names when a buyer asks
When a buyer asks ChatGPT or Gemini which supplier to use, the model names a company and cites a source. That citation comes from specific signals your site either has or lacks.
- Answer-ready content structured for AI extraction
- Authority signals and editorial citation
- Entity and topic architecture
- Prompt tracking across four AI platforms
Work named by outcome, not by tactic.
Every service maps to a result you can verify.
AI Visibility Audit
Test the buyer prompts that matter in your category and see who AI names today, with a prioritized fix list you can act on.
90-Day Citation Sprint
A focused program that restructures your pages, builds answer-ready content, and earns the citations AI already trusts.
Visibility Retainer
Monthly work that holds and grows your citation share as the AI platforms change how they answer.
SEO for Manufacturers
Technical SEO, content architecture, and on-page optimisation built for industrial and B2B sites. We target the product, spec, and RFQ queries your buyers actually search.
B2B Website Building
Websites structured for RFQ-driven buyers. Clean, fast, and built to rank. We design and build B2B sites that work as a sales tool, not just a brochure.
A specialist, not a generalist agency.
We do one thing: get industrial and B2B brands found in search and cited in AI. Four reasons buyers choose LumeSurge over a general agency.
Built for industrial buyers, not consumer audiences.
The prompts a procurement engineer asks ChatGPT about aluminum fabricators are nothing like the queries a consumer types into Google. We track the industrial prompts your actual buyers use, not generic category searches.
Verifiable results, not vanity metrics.
We track citation share across specific buyer prompts and report it in writing. You can run the same prompts yourself and see the same results. No black-box dashboards, no made-up benchmarks.
Both systems, not just one.
Ranking first on Google does not mean AI recommends you. The two systems require different work. Most agencies pick one and call it done. We work on both, because your buyers use both before they call.
Direct access to the specialists doing the work.
LumeSurge is a specialist consultancy. There is no account manager layer, no handoffs between teams. You work directly with the people who own your results, from the first audit to the final report.
What manufacturers and procurement teams ask first.
What is AI search visibility?
AI search visibility is how often and how favorably AI tools like ChatGPT, Gemini, Google AI Overviews, and Google AI Mode mention or cite your company when buyers ask questions in your category.
It is measured by testing real buyer prompts and tracking citation share over time.
How is AEO different from SEO?
SEO earns ranking positions on a results page. AEO (answer engine optimization) earns inclusion in the single synthesized answer an AI gives.
The work overlaps, but AEO depends more on structured content, entity consistency, and presence in third-party sources AI trusts. We do both; the goal is the same: be found.
How long until results?
The audit shows your current position in two weeks. Citation improvements from a sprint typically appear within the 90-day window because placements take effect faster than traditional rankings.
Compounding visibility is a 6 to 12 month build. We never guarantee specific placements; anyone who does is guessing.
Why a five-client cap on retainers?
Because the work is done by the specialist you hired, not handed to a junior team. The cap keeps it that way.
Will this work if we already rank well on Google?
Google rank and AI citation are two different systems. Ranking well helps AI find you, but it does not guarantee the AI names you in its answer. We measure both and close the gap on the one you are missing.
How do you measure AI visibility?
We test the real prompts your buyers ask across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode, then track citation share: how often you are named or cited versus the competitors buyers are comparing you against.
See what AI says about your brand. Then change it.
Start with a visibility audit. We track the buyer prompts your customers actually ask, show you who is being cited, and give you a written report before any work begins.